LOVEMI: Milan's newest music festival

On June 28, LOVE MI Milano, a music festival, took place in Milan's Piazza del Duomo. A day dedicated to the city, but also and most importantly a day of unity. I had the opportunity to attend both the LOVEMI Milano festival as well as the soundcheck the day before the festival. The lineup consisted of HUGE Italian artists such as FEDEZ, J-AX, Lazza, Shiva in addition to many other big artists. As well as a cameo made by digital entrepreneur, Chiara Ferragni.

The FEDEZ ETS Foundation will donate the money raised at the benefit concert to TOG - TOGETHER TO GO, a non-profit group that has become a renowned center for the rehabilitation of children with complex neurological pathologies, notably infantile cerebral palsy and Genetic syndromes with intellectual disabilities. As many as 200 patients will get care and support annually at the new center, which will more than double the number of present beneficiaries.

With little over 20,000 attendees, the concert had an electric atmosphere. The crowd went wild as FEDEZ sang "La Dolce Vita," his summertime anthem, with Mara Sattei and Tananai. The audience was complete with giant balloons and confetti streamers. With a lineup featuring more than 20 musicians, the festival offered something for everyone. The younger audience of LOVEMI was able to listen to a variety of rap music thanks to artists like Lazza and Shiva. The much anticipated J-AX and FEDEZ reunion thrilled the audience by playing some of their best singles, including Vorrei ma non posto.

The festival was tremendously well run, with enough of barricades and security to ensure that fans could fill the piazza in a secured environment. Rain or shine, the people in the audience showed up to claim their spot as many as 8 hours before the concert began. Along with singers and musicians, the music festival featured appearances from Elenoire Casalegno, Aurora Ramazzotti, and Gabriele Vagnato, some of the most recognizable names in Italian television. To make the music festival even more dynamic and enjoyable, they presented and directed the event. Lasting just under 6 hours the music festival was able to raise more than enough for the new TOG non profit rehabilitation center. A huge success.